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About Face


Author : David H. Hackworth
language : en
Publisher: Simon and Schuster
Release Date : 1990-04-15



Download About Face written by David H. Hackworth and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-04-15 with Biography & Autobiography categories.


Chronicles the military career of America's most decorated living soldier, from his enlistment of age fifteen, through his service in Vietnam, where his growing disillusionment with American policies led to his post-war exile in Australia

About Face


Author : Alan Cooper
language : en
Publisher: John Wiley & Sons
Release Date : 2014-08-13



Download About Face written by Alan Cooper and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-13 with Computers categories.


The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more. The new full-color interior and unique layout better illustrate modern design concepts. The interaction design profession is blooming with the success of design-intensive companies, priming customers to expect "design" as a critical ingredient of marketplace success. Consumers have little tolerance for websites, apps, and devices that don't live up to their expectations, and the responding shift in business philosophy has become widespread. About Face is the book that brought interaction design out of the research labs and into the everyday lexicon, and the updated Fourth Edition continues to lead the way with ideas and methods relevant to today's design practitioners and developers. Updated information includes: Contemporary interface, interaction, and product design methods Design for mobile platforms and consumer electronics State-of-the-art interface recommendations and up-to-date examples Updated Goal-Directed Design methodology Designers and developers looking to remain relevant through the current shift in consumer technology habits will find About Face to be a comprehensive, essential resource.

About Face


Author : Dan Hill
language : en
Publisher: Kogan Page Publishers
Release Date : 2010-09-03



Download About Face written by Dan Hill and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-03 with Business & Economics categories.


Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.

About Face


Author : Jonathan Cole
language : en
Publisher: MIT Press
Release Date : 1999



Download About Face written by Jonathan Cole and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Medical categories.


Honorable Mention in the category of Psychology in the Professional/Scholarly Publishing Annual Awards Competition presented by the Association of American Publishers, Inc. What is special about the face, and what happens when neurological conditions make expression or comprehension of the face unavailable? Through a mix of science, autobiography, case studies, and speculation, Jonathan Cole shows the importance not only of facial expressions for communication among individuals but also of facial embodiment for our sense of self. He presents, in his words, "a natural history of the face and an unnatural history of those who live without it." The heart of the book lies in the experiences of people with facial losses of various kinds. The case studies are of blind, autistic, and neurologically impaired persons; the most extreme case involves Mobius syndrome, in which individuals are born with a total inability to move their facial muscles and hence to make facial expressions. Cole suggests that it is only by studying such personal narratives of loss that we can understand facial function and something of what all our faces reflect.

About Face


Author : Donna Leon
language : en
Publisher: Grove/Atlantic, Inc.
Release Date : 2009-04-08



Download About Face written by Donna Leon and has been published by Grove/Atlantic, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-08 with Fiction categories.


Donna Leon’s eighteen novels have won her countless fans, heaps of critical acclaim, and a place among the top ranks of international crime writers. Through the warm-hearted, perceptive, and principled Commissario Guido Brunetti, Leon’s best-selling books have explored Venice in all its aspects: history, tourism, high culture, food, family, but also violent crime and political corruption. In About Face, Leon returns to one of her signature subjects: the environment, which has reached a crisis in Italy. Incinerators across the south of Italy are at full capacity, burning who-knows-what and releasing unacceptable levels of dangerous air pollutants, while in Naples, enormous garbage piles grow in the streets. In Venice, with the polluted waters of the canals and a major chemical complex across the lagoon, the issue is never far from the fore. Environmental concerns become significant in Brunetti’s work when an investigator from the Carabiniere, looking into the illegal hauling of garbage, asks for a favor. But the investigator is not the only one with a special request. His father-in-law needs help and a mysterious woman comes into the picture. Brunetti soon finds himself in the middle of an investigation into murder and corruption more dangerous than anything he’s seen before.

The Essentials Of Using Interface Design


Author : Alan Cooper
language : en
Publisher: John Wiley & Sons
Release Date : 2002-05-11



Download The Essentials Of Using Interface Design written by Alan Cooper and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-11 with categories.


· The Goal· The Form· The Behavior· The Interaction· The Cast· The Gizmos

About Face


Author : Scott Barnes
language : en
Publisher: Fair Winds Press (MA)
Release Date : 2011-10-01



Download About Face written by Scott Barnes and has been published by Fair Winds Press (MA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-01 with Health & Fitness categories.


Original publication and copyright date: 2010.