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Vermarktung Von Basketball

Author : Alexander Yankulin
language : de
Publisher: Diplomica Verlag
Release Date : 2007

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Das Buch "Vermarktungsprobleme im Basketball" deckt ein breites Spektrum an potentiellen Einsatzbereichen des Basketballs ab und zeigt anschaulich dessen Vermarktungsschwierigkeiten in der deutschen Sportlandschaft auf. Im ersten Teil der Arbeit werden die allgemeinen, theoretischen Problemfelder wie "Geringer Bekanntheitsgrad," "Geringe Medienpr senz" und "Stellung der Basketball Bundesliga und des deutschen Basketballs" anhand von diversen Studien und Beispielen aus der Praxis beschrieben. Der zweite Teil der Studie besch ftigt sich mit den Vermarktungsm glichkeiten und -problemen der Sportart Basketball in den unterschiedlichen Facetten des Sportmarktes. Unter anderem werden die Vermarktungsperspektiven des professionellen Umfeldes der BBL, des semi-professionellen Komplexes der AG 2. Basketball Bundesliga Herren e.V. und des Basketball-Amateurbereichs detailliert geschildert. Dar ber hinaus erf hrt man ber die enorm wichtige Bedeutung der Medien f r den Basketball und des Basketballs f r die Medien. Schlie lich wird Streetball als ein Derivatmarkt des Basketballs mit seiner konomischen Bedeutung unter die Lupe genommen.


Author : David L. Porter
language : en
Publisher: Greenwood Publishing Group
Release Date : 2005-01-01

Download Basketball written by David L. Porter and has been published by Greenwood Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Biography & Autobiography categories.

Presents 577 biographical entries on the lives and careers of individuals important to the history of basketball, from its origins to the present.


Author : Gary Lee Smith
language : en
Publisher: Gary Lee Smith Inc.
Release Date : 2005-07

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This is a story of love and action drawn on a backdrop of revolutionary violence. The novel is set in Peru in 1993 when the country is recovering from a long, brutal, still simmering civil war. The protagonist, Jim Hiram, has returned to Peru at the request of an old friend, a collector of pre-Columbian antiquities, who has a job for him locating a special artifact. Jim had worked as a financial planner in Lima until 1985 when he left after the Sendero Luminoso guerrilla movement brought the war to the capital from its sierra stronghold of Ayacucho, the Corner of The Dead'. He expects his return to be a short-term venture, but he is drawn into a spiraling series of complications and intrigues. He is also drawn into love. Against the dark wine red canvas, the somber shade of dried blood, is set the bright fuchsia of renewing love. Through the maze of a society reeling on the edge of disintegration, Jim makes his way by his wit and his words. As another character observes, he is a smooth liar', but there are no lies when it comes to love and its regenerative power for him.

Basketball Die Technikschule

Author : Ewald Schauer
language : de
Publisher: BoD – Books on Demand
Release Date : 2009

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Das Buch behandelt drei Trainingsschwerpunkte im Basketball: Das Erlernen der Grundlagentechnik. Die Erweiterung des Technikrepertoires durch Sprungwurfvarianten und Bewegungskombinationen. Die taktiknahe Technikanwendung im Mannschaftstraining. Erganzend erlautert ein Kapitel die Schulung der Lauftechnik als Grundlage fur ein Schnelligkeitstraining Das Buch ist wegen besonderer Vorzuge empfehlenswert: Es begrundet die Zieltechnik mit biomechanischen und physiologischen Gesetzmassigkeiten und Erkenntnissen der Trainingslehre. Es geht in die Details, indem es die Schlusselstellen ("Kernelemente") der einzelnen Basketballfertigkeiten kennzeichnet und ihre Bedeutung fur die optimale Technik erklart. Es bietet erprobte methodische Massnahmen fur das sichere Erlernen der erstrebten Technik. Es vermittelt Bewegungsstrukturen, die man bei den weltbesten Basketballspielern beobachtet. "


Author : James Naismith
language : en
Publisher: U of Nebraska Press
Release Date : 1941

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James Naismith was teaching physical education at the Young Men's Christian Association Training College in Springfield, Massachusetts, and felt discouraged because calisthenics and gymnastics didn't engage his students. What was needed was an indoor wintertime game that combined recreation and competition. One evening he worked out the fundamentals of a game that would quickly catch on. Two peach half-bushel baskets gave the name to the brand new sport in late 1891. Basketball: Its Origin and Development was written by the inventor himself, who was inspired purely by the joy of play. Naismith, born in northern Ontario in 1861, gave up the ministry to preach clean living through sport. He describes Duck on the Rock, a game from his Canadian childhood, the creative reasoning behind his basket game, the eventual refinement of rules and development of equipment, the spread of amateur and professional teams throughout the world, and the growth of women's basketball (at first banned to male spectators because the players wore bloomers). Naismith lived long enough to see basketball included in the Olympics in 1936. Three years later he died, after nearly forty years as head of the physical education department at the University of Kansas. This book, originally published in 1941, carries a new introduction by William J. Baker, a professor of history at the University of Maine, Orono. He is the author of Jesse Owens: An American Life and Sports in the Western World.

Basketball On Paper

Author : Dean Oliver
language : en
Publisher: Potomac Books, Inc.
Release Date : 2011-03-01

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Journey inside the numbers for an exceptional set of statistical tools and rules that can help explain the winning, or losing, ways of a basketball team. Basketball on Paper doesnat diagram plays or explain how players get in shape, but instead demonstrates how to interpret player and team performance. Dean Oliver highlights general strategies for teams when theyare winning or losing and what aspects should be the focus in either situation. He describes and quantifies the jobs of team leaders and role players, then discusses the interactions between players and how to achieve the best fit. Oliver conceptualizes the meaning of teamwork and how to quantify the value of different types of players working together. He examines historically successful NBA teams and identifies what made them so successful: individual talent, a system of putting players together, or good coaching. Oliver then uses these statistical tools and case studies to evaluate the best players in history, such as Magic Johnson, Wilt Chamberlain, Bill Russell, and Charles Barkley and how they contributed to their teamsa success. He does the same for some of the NBAas oddball players-Manute Bol, Muggsy Bogues, and Dennis Rodman and for the WNBAas top players. Basketball on Paper is unique in its incorporation of business and analytical concepts within the context of basketball to measure the value of players in a cooperative setting. Whether youare looking for strategies or new ideas to throw out while watching the ballgame at a sports bar, Dean Oliveras Basketball on Paper will give you amazing new insights into teamwork, coaching, and success."

Handbuch Basketball

Author :
language : de
Publisher: Meyer & Meyer Verlag
Release Date : 2014-03-21

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Das neue Handbuch Basketball steht in der Nachfolge des erstmals im Jahr 1972 herausgegebenen Basketball-Handbuchs, dem Standardwerk der Trainerausbildung im Deutschen Basketball Bund. Seit der letzten Auflage hat sich das Basketballspiel rasant weiterentwickelt, ist komplexer und vielfältiger geworden. Dieses neue Handbuch trägt dem Rechnung. Alle wichtigen Aspekte des Spielens und Trainierens werden umfassend dargestellt: die historischen Grundlagen des Basketballspiels, physische und psychische Spielanforderungen mit daraus abgeleiteten Trainingsinhalten, methodische Herangehensweisen zur Vermittlung der Spielgrundlagen, grundlegende technische und taktische Fertigkeiten und Fähigkeiten in Angriff wie Verteidigung, Möglichkeiten der Trainings- und Wettkampfsteuerung, sportmedizinische Grundkenntnisse, Ernährungsthemen und die Dopingproblematik. Das Handbuch informiert darüber hinaus über die wichtigen basketballrelevanten Sportorganisationen, über Basketball als Schulsport, Streetball und 3on3-Basketball, Beach- und Mixed- Basketball, Rollstuhl-Basketball sowie Mini- und Senioren-Basketball.